Well that's what some journalists are calling it. By a coincidence just a few days ago I blogged about how much effort Google has put into its mapping service. not just effort in terms of satellite imagery and street view, but physical human effort in terms of correcting mistakes and ensuring the overlaid information is correct. Thus, it's no surprise if Apple is finding it hard to hit the ground with a product of similar quality in iOS 6.
So many people are asking why did Apple remove Google Maps from iOS 6? The answer is simple. Providing location services is so important going into the future that Apple could not abandon this segment of the market to Google. It has to become a major player in mapping and the provision of location sensitive data and services. If that means Apple has to spend a few billion dollars and lag behind Google for a few years it's a price worth paying - mapocalypse now or armageddon latter, that was the choice.